Brand Registry
Updated: · GrowNow team
Amazon Brand Registry is a brand protection programme for trademark owners. It gives control over the brand’s product content, tools to protect against infringements, A+ content and Sponsored Brands ads.
A trademark is required – a trademark application is enough to enrol in Brand Registry.
Why it matters for manufacturers
Without Brand Registry, a brand has limited influence over how its products look on Amazon. At GrowNow, the trademark stays with the manufacturer, and we run Brand Registry in agreement with the brand owner.
See also
Legal basis and sources (as of 2 November 2026)